I have accumulated, over the years, a small collection of books devoted to vintage, or retro, cocktail recipes. They make for interesting reading and look nice on the coffee table--and who knows when Don Draper and the boys from Sterling-Cooper might show up, so I need to be ready to shake up some Manhattans and Whiskey Sours for breakfast. One of the volumes is a collection of signature cocktails from famous hotel bars: the Tonga Room Mai Tai from San Francisco's Fairmont; the Bel-Air Bellini from the Hotel Bel-Air in Los Angeles; the Vieux Carre Cocktail from the Monteleone in New Orleans; the Emerald Martini from the Breakers in Palm Beach. Yummy. I'll have one of each! Given my affinity for the nostalgia of cocktail culture, it probably comes as no surprise that I would, sooner or later, get around to drawing a comparison between the art of mixology and the practice of portfolio management. In both cases a successful outcome depends on keeping the ingredients in their prescribed proportions, at times tweaking the recipes depending on individual tastes and what you are seeking to accomplish. So, today we'll take a look at what investors might learn from bartenders.
For our purposes we'll avoid the complex alchemy of the more esoteric concoctions and use as our example the basic vodka and tonic. (The vodka should be Grey Goose, that Nectar of the Gods with which Arthur's keeps me well-supplied.) The first thing we'll point out is the role here of the alcohol--without it this liquid is not a libation. The vodka (Grey Goose, remember) is the key ingredient, but not the main ingredient by volume. That distinction is held by the tonic water, as most civilized versions of this drink would be about one part vodka to two or three parts tonic. The more aggressive growth stocks in our portfolios serve the purpose of the vodka in our portfolio cocktail, as they have the potential to give us outsized returns. Stocks of more established companies, which we also expect to have growth potential but may pay dividends and are likely to be less volatile, stand in for the tonic water, a sort of ballast that gives us some grounding. Now, you may be thinking that, if the aggressive, smaller stocks are the ones with the juice, why not invest solely in them? If the vodka is so special, why not leave out the tonic entirely? Well, that is called a martini. If you drink three martinis, you will end up consuming more alcohol than if you had sipped your way through three traditional vodka and tonics. Where you land between these opposite ends of the spectrum depends on a host of factors, including your risk tolerance, other resources, need for liquid funds, etc. There is no "one size fits all" answer. The risk, in one case, is that you will end up doing pilates demonstrations on the bar at Interim while wearing your underwear on your head, or in the other case that you will suffer a hangover of losses that lingers well beyond the next morning. Invest responsibly.
Like all analogies, this one has its limits, so now we'll look at a few sober examples.We cannot always say precisely what constitutes an aggressive growth stock versus a more stable growth stock, but we can offer some general guidelines. We are not talking about the most speculative stocks that typically trade for less than $10 and are prone to being "all hat and no cattle"--all promise but no profits. They may have a place in some portfolios, but they are analogous to the lime twist in your vodka and tonic or the olive in your martini--use sparingly, in other words. The stocks at issue here tend to be classified as small- to mid-cap, typically defined as a market capitalization less than about $3 billion for small cap, $3 billion to about $12 billion for mid cap. Sourcefire (FIRE, $57), the Internet and database security firm, is clearly a small-cap stock ($1.6 billion), while Disney (DIS, $45) is definitely a large-cap ($80 billion) company. That's clear enough, and we can say that the former is probably a riskier investment than the latter, but that FIRE has more upside potential (as it should, because the potential for reward should increase with risk).
We don't want to make the mistake of assuming, though, that larger always means safer. By definition, a company's market capitalization rises as its stock price increases. The tremendous return in shares of Intuitive Surgical (ISRG, $528), for example, has catapulted the stock into large-cap territory, at $20 billion. It would be foolish to think that ISRG is automatically safer merely because it is more valuable--in fact, its high valuation may make it more vulnerable to earnings growth disappointments and to sell-offs in the overall market. The point is just that successful smaller companies have the potential to become bigger companies and, in the process, reward us with market-beating returns. These companies, in their early years, typically are not covered by very many Wall Street analysts. As Wall Street catches on to their success, the stocks pick up more analyst coverage, and more institutional investors start buying them. This drives their prices higher and gives the investors who bought in early the shot at incredible returns. Small may be beautiful, but it is also risky.
Before investing in any stock, we should perform our due diligence to assess the company's potential and risk. We need to know about the company's debt level, sales trends, margins, potential competitors, and the size of the market for its products. In other words, we need to read the analyst reports so that we understand where we are putting our money. That is true for any individual stock, but what about the task of putting it all together, the portfolio recipe? I find it extremely helpful to consider the dividend characteristics of stocks, and to make this a key part of my diversification strategy. Consider, for example, that if you had just started a business and saw tremendous potential for growth, you would want to take any profits and plow those back into the business. You might even lead a rather austere lifestyle so that you wouldn't have to take any more money than absolutely necessary out of your company. At some point, though, if your company realizes its growth potential, that growth will start to level off, and you might be able to dine on steaks from Lobel's instead of tomato sandwiches. Publicly traded companies that we might invest in also go through life cycles, typically not paying dividends during their earlier years of highest growth. At some point these companies will likely start to reward their shareholders with dividends, and those dividend payments--and especially dividend increases--are a signal of greater stability and confidence in the company's prospects. So, one way to mix the portfolio cocktail is with a civilized shot of high-growth stocks that are not yet in a position to pay dividends, topped off with a stabilizing mixer of more established companies with dividends. The proportions we choose will be determined by a host of factors, generally the risk level that is appropriate for our particular circumstances.
A word of caution is in order here when looking at dividend-paying stocks. Pitney Bowes (PBI, $14), the maker of postage meters and other document-handling and mail-management equipment for businesses, has a current dividend yield of about 11%. Before you start licking your chops over a free lunch, remember that there is no such thing in the market as a free lunch (and certainly not a free cocktail). A stock's dividend yield is the annual dollar amount of the dividend divided by the stock's current price. There are two ways for this yield to go up: an increase in the dividend itself, or a decline in the stock price. Technology is consistently chipping away at PBI's core business, and the company is a candidate for "value trap" or "bear trap" status. The dividend payout ratio is a high 75%. The better approach to dividend stocks, in my view, is to seek out companies with good growth prospects that offer a modest dividend yield with a reasonable dividend payout ratio, especially those that have a strong history of dividend increases. The fact that a company pays a dividend at all may be more important, when mixing the cocktail, than the dividend yield itself.
Here is a list of growth stocks chosen from our Radar Screen, in descending order of market capitalization:
Growth Stocks with Dividends
Coca Cola (KO, $75); 2.70% yield; $170 billion market cap
McDonald's (MCD, $91); 3.06% yield; $93 billion market cap
Walt Disney (DIS, $45); 1.35% yield; $80 billion market cap
CVS/ Caremark (CVS, $45); 1.44% yield; $57 billion market cap
Starbucks (SBUX, $55); 1.25% yield; $42 billion market cap
Nike (NKE, $111); 1.34% yield; $40 billion market cap
Costco (COST, $86); 1.30% yield; $36 billion market cap
TJX (TJX, $41); 1.12% yield; $30 billion market cap
Whole Foods Market (WFM, $89); .65% yield; $16 billion market cap
Ross Stores (ROST, $63); .90% yield; $14 billion market cap
Growth Stocks without Dividends
Cerner (CERN, $80); $13.5 billion market cap
Monster Beverage (MNST, $73); $12.6 billion market cap
Dollar Tree (DLTR, $102); $11.8 billion market cap
Watson Pharmaceuticals (WPI, $74); $9.3 billion market cap
Lululemon Athletica (LULU, $74); $8 billion market cap
Verisk Analytics (VRSK, $48); $7.9 billion market cap
Hain Celestial (HAIN, $57); $2.5 billion market cap
Ultimate Software (ULTI, $82); $2.2 billion market cap
Liquidity Services (LQDT, $63); $2 billion market cap
Sourcefire (FIRE, $57); $1.6 billion market cap
Cheers!
Life is short. Get busy.
Jim
Disclosure/Disclaimer: My family members and/or I own shares of DIS, FIRE, ISRG, MCD, KO, NKE, CVS, SBUX, WFM, ROST, TJX, COST, HAIN, ULTI, VRSK, LULU, DLTR, WPI, CERN, MNST, and LQDT. Individual stocks are mentioned here for the sole purpose of illustrating investment concepts, and nothing staed here should be construed as investment advice or the recommendation to buy or sell any security.






